Rolling Stone Magazine

Rolling Stone magazine will do their green issue on June 28th, but there may a disparity
between content and form.

According to the New York Times:

“Rolling Stone will be printed on what it calls ‘carbon neutral paper,’ because it is made through a process that the magazine claims adds no carbon dioxide to the atmosphere… What neither an editor’s note in Rolling Stone nor a press release sent by the magazine mentions, however, is that the new paper has no recycled content.”

Why not?
“Eric Bates, deputy managing editor of Rolling Stone, said, ‘We think recycled paper is great.’ But, he added, ‘we’re publishing some of the world’s greatest photographers and artists,’ and the print quality on recycled paper does not do them justice. ‘What we’re trying to do is what we can do. We can’t put out the magazine we put out on recycled paper.’ “

Then of course there are quotes from authorities saying there is no difference in quality if one prints on recycled paper. I think that is in the eye of the beholder. Carbon neutral paper works for me.